Digital Asset Management Systems Are a Must
On Digital Asset Management
Posted on Thursday, November 5th, 2015

Coming in from the last post, we cited (Digital) Asset Management as one of TACTIC’s fundamental components with a short description of what it is, and how TACTIC handles it. While the short description is sufficient for most purposes, asset management is actually quite an interesting topic to think about. A lot of people tend to think about data on a personal level; this referring to the files on their own work system or personal computers. At the end of their day, they only usually deal with a few folders, and even then, most programs they use assist them in managing their documents.

Something to consider about today’s world is that practically every company and major organization anywhere stores hundreds of terabytes to petabytes of data. This data can range from anything between text files, high-resolution images, audio, code, video, and so forth. Let’s think about this for a second:

A minute of 1080p, 30 FPS video is ~150 MB of storage.

10 minutes is then 1.5 GB.

A terabyte is 1000 GB.

High resolution images are usually a few to several megabytes, depending on their dimensions.

A minute of audio usually translates to 1-3 MB.

Text files have a wide mileage, depending on the length of their content, but hospital data logs can go up to 4 GB.

So all in all, save for videos, we have all these different filetypes, in the MB to GB range, and companies have hundreds of terabytes worth of these files. To give an idea of how many files 100 terabytes can have:

100 TB = 100,000 GB = 100,000,000 MB.

The average 4 minute MP3 pop song size off iTunes is around 8 MB, which means 12,500,000 songs.

The average 1080p 1 hour 30 minute movie is 13.5 GB, which means around 7400 movies.

That’s 11,100 hours of movies.

For an idea of how long that is, there are 8760 hours in a year.

A Google image search shows some pretty nice infographs regarding this topic, if you’re interested.

Obviously, a company’s data would be more relevant to their fields as opposed to fully produced pop songs and movies. Hospitals tend to store detailed research data (a good example would be genome sequences) and patient records. Visual effects studios store titanic amounts of high resolution shots and video. Gaming companies have thousands of models, animations, audio, scripts, code, and so forth. A company’s Digital Assets consist of all this data, and if you have millions of files across your database, and keeping track of this will cause some pretty severe issues without a proper solution.

Even outside of enterprise, think about it on a personal level:

My music library sizes up to about 13 GB (vs enterprise 100,000 GB), with the majority of my music files of lossless compression, meaning that each file is approximately 10 MB. This rounds out to 1300 songs. Yet, without a media player with library functions like WINAMP or foobar2000 (the equivalent of iTunes for the unaware…), navigating and finding each song I want to listen to is annoyingly difficult. Imagine having to search for every song you want in a list of 1300 in order to play them.

Asset management is present in practically all aspects of our lives. It’s easy to overlook the massive amount of data present in our file systems. Without the proper systems to handle them, our computers and data might as well be useless. Due to society’s growing integration with digital technology, it’s no surprise that most workflows require some sort of DAM support.

Digital Asset Management has been one of the cornerstones of TACTIC since its conception. As mentioned, TACTIC is capable of ingesting hundreds of thousands of files and organizing them into a searchable library. In our TACTIC | Workflow product, this power has been refined into a media library in which you can efficiently search for assets, select a particular version, and download it. Our implementation revolves around having every asset and every version of an asset available at your fingertips.

As usual, we are curious to hear what you think regarding our ideas on these blog topics. In what ways do you organize or handle your digital assets? Please let us know by tweeting us @tactic_software, or by posting on our Facebook page.


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