Southpaw Technology, a leading developer of production digital asset management (DAM) technology for digital entertainment and enterprise companies, announced today that its solution TACTIC is managing all of the digital assets across Lockheed Martin Aeronautics’ Media Products departments.
Lockheed Martin Aeronautics purchased TACTIC to augment the internal DAM system that was being used to track 2D, 3D, animations, video, and other digital assets created in the Company’s Media Products department. TACTIC’s open and extensible architecture, its cross-platform support and its dynamic web interface enable the solution to adapt to the specific needs of its users. TACTIC can also be integrated into a company’s internal systems and databases to create even greater production efficiencies across the department – efficiencies that save users a lot of time and effort. This flexibility helps TACTIC manage not only digital assets as they are created and shared across a department; it helps automate many of the time-consuming additional tasks associated with asset creation, such as updates to time sheets, billing and project costing.
“TACTIC is what finally brought our workflow out of the dark ages and these days, we wouldn’t be without it. As soon as we sat down with Southpaw it was clear that their product was born out of real world needs by industry veterans and was created to be flexible and adaptive enough to scale to any production. As we’ve continued to work with Southpaw over the years, we have come to appreciate how extremely agile and responsive they’ve been to our needs – as well as how frequently they implement product enhancements.”
Lockheed Martin Aeronautics extended the use of Southpaw’s production asset management solution to its Video Production department. Southpaw Technology customized TACTIC for the department’s specific workflow needs and to integrate the solution with numerous tools used in the department, including Dassault Systèmes’ CATIA and a large majority of the Adobe product suite. With its ability to mine data from multiple databases and internal systems, the Video Production department also uses TACTIC to manage its physical inventory for video shoots.
“The implementation of TACTIC into Lockheed Martin Aeronautics has been a great experience for Southpaw,” said Gary Mundell, CEO of Southpaw Technology. “We really grew a lot from a technological and business standpoint. The process proved to us that we could quickly adapt our solution to benefit highly complex production environments that extend far beyond the entertainment market.”